The first ad that comes into my mind is the ones released by Bank Of India with the tag line "rishton ke jamapoonchi"(excuse spelling). It conveys a message that even though one can get every thing done without physically visiting the bank, it doesn't mean that the customers shouldn't visit them. They try to portray the bank and the customer as a part of a family.
There is one more ad that I liked, I could not find it now, will be uploading it as soon as i get the video
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